OPTIMISING THE USE OF MEDIA AND LEARNING TECHNOLOGY IN EDUCATION: A LITERATURE REVIEW OF FACTORS AFFECTING THE ADOPTION AND DIFFUSION OF INNOVATION IN IMPROVING THE EFFECTIVENESS OF THE TEACHING AND LEARNING PROCESS. Indonesian Journal of Education (INJOE), [S. l.], v. 5, n. 1, p. 229–239, 2025. Disponível em: https://felifa.net/index.php/INJOE/article/view/346. Acesso em: 9 mar. 2026.