MEMBANGUN KEUNGGULAN KOMPETITIF LEMBAGA PENDIDIKAN MELALUI STRATEGI DIVERSIFIKASI
Keywords:
competitive advantage, educational institutions, diversification strategy, related diversification, unrelated diversificationAbstract
This study aims to analyse diversification strategies as an effort to build competitive advantage in educational institutions. Amidst the challenges of globalisation and competition between institutions, strategies are needed to improve the competitiveness and sustainability of educational institutions. Diversification, whether related or unrelated, is one strategic solution to reduce dependence on a single source of funding and encourage innovation in educational services. This study employs a literature review method by examining various scientific sources and relevant documents. The analysis reveals that the implementation of diversification strategies enables educational institutions to expand their service reach, increase value added, and strengthen their position in the competitive landscape. Diversification carried out in a planned manner can enhance efficiency, productivity, and sustainability of educational institutions in the long term.
Downloads
References
--, S. (2015). Diversifikasi Kurikulum dalam Kerangka Desentralisasi Pendidikan. Jurnal Pendidikan Dan Kebudayaan, 21(3), 317–338. https://doi.org/10.24832/jpnk.v21i3.193
Dess, G. G., McNamara, G., Eisner, A. B., & Lee, S.-H. (2019). Strategic Management. Texts andCases. In McGraw Hill.
Dr. Siti Aisjah, SE., M. (2012). Strategi Diversifikasi Korporat Pendiptaan Nilai Perusahaan (T. U. Press (ed.)). UB Press.
Fadli, M. H., Widodo, R., & Yani, R. M. (2023). Implementasi Strategi Diversifikasi di Lembaga Pendidikan Diniyyah Al Azhar (DIAZ) Jambi. Jurnal Administrasi Pendidikan Islam, 5(1), 9–13. https://doi.org/10.15642/japi.2023.5.1.9-13
Hesti Kusumaningrum, Syabillah Azzahra, Syakirah Rahma Putri, & Siti Aisyah. (2024). Strategi Manajemen untuk Keunggulan Kompetitif di Bidang Pendidikan. Student Scientific Creativity Journal, 1(3), 414–423. https://doi.org/10.55606/sscj-amik.v1i3.3175
Pendidikan, J. C. (n.d.). 2985 - 3524 ]. 90–103.
Rahmat, S. (n.d.). DIVERSIFIKASI KELEMBAGAAN.
Syukri, M., & Farhaini, N. (2024). Kualitas Pendidikan dan Keunggulan Kompetitif. Journal on Education, 06(02), 11738–11747.
Yanto, D. O., & Wati, L. N. (2020). Pengaruh Struktur Modal, Profitabilitas Terhadap Determinasi Manajemen Laba Dan Strategi Diversifikasi. Jurnal Akuntansi, 9(1), 47–57. https://doi.org/10.37932/ja.v9i1.100
