OPTIMISING THE USE OF MEDIA AND LEARNING TECHNOLOGY IN EDUCATION: A LITERATURE REVIEW OF FACTORS AFFECTING THE ADOPTION AND DIFFUSION OF INNOVATION IN IMPROVING THE EFFECTIVENESS OF THE TEACHING AND LEARNING PROCESS. INJOE [Internet]. 2025 Dec. 16 [cited 2026 Jan. 23];5(1):229-3. Available from: http://felifa.net/index.php/INJOE/article/view/346