“OPTIMISING THE USE OF MEDIA AND LEARNING TECHNOLOGY IN EDUCATION: A LITERATURE REVIEW OF FACTORS AFFECTING THE ADOPTION AND DIFFUSION OF INNOVATION IN IMPROVING THE EFFECTIVENESS OF THE TEACHING AND LEARNING PROCESS” (2025) Indonesian Journal of Education (INJOE), 5(1), pp. 229–239. Available at: http://felifa.net/index.php/INJOE/article/view/346 (Accessed: 23 January 2026).