“OPTIMISING THE USE OF MEDIA AND LEARNING TECHNOLOGY IN EDUCATION: A LITERATURE REVIEW OF FACTORS AFFECTING THE ADOPTION AND DIFFUSION OF INNOVATION IN IMPROVING THE EFFECTIVENESS OF THE TEACHING AND LEARNING PROCESS”. 2025. Indonesian Journal of Education (INJOE) 5 (1): 229-39. http://felifa.net/index.php/INJOE/article/view/346.